Over the years, the missions, objectives, requirements and capabilities of the Research Institute for ICT have undergone numerous changes, one of the greatest of which might be the emergence of a new subject called IT from about a decade ago at the Institute, which led to the renaming of ‘Iran Telecom Research Center’ to ‘Research Institute for ICT’. Topics such as ICT security, and policy making and strategic management have been added in the course of change in the mission areas of the Institute, after which the formation of related research centers occurred.

Correction and retouching of the logo of the Research Institute for ICT will be inevitably performed in the wake of these developments, to create more dynamics, beautification and professionalization and achieve compatibility with new related concepts and requirements. As was mentioned above, the missions and goals of the Research Institute for ICT have undergone numerous changes over the years, which require some change in the shape and color of the logo as a symbol of an organization.

To improve the logo, it was tried to use softer and more distorted lines and more meaningful colors in shape, while maintaining the entirety, which induces a concept of communication. Different thickness of the four lines used can decrease the uniformity of the design as well as its similarities to the symbols of network and Wi-Fi connection. The difference in size, the associativity of “curvature" and "angles", and the nice contrast created by them not only highlight the dynamics and diversity of our areas of activity, but also dramatically increase the apparent attraction of the logo. Like the previous design, the four bands can not only refer to the four existing research centers, but it could also represent the four seasons of the year or the four basic elements, which is the foundation of the universe in terms of time and mass. In addition to pointing out constellations, the universe and creation, the elliptical form of the smallest part of the logo also represents a frame of the “lens” and “eyes”, which refers to the guidance of light, concentration, “intuition” and “insight”.

The use of different colors in the design not only adds visual beauty, but it also refers to the different divisions of the Institute. Color is a powerful psychological tool in the design of a logo. The use of color can send positive or negative messages. It expands or reduces the level of confidence and even stimulates chemical activity in the brain. The right choice of color can strengthen or weaken the logo design. The main colors used in the logo, which form the corporate identity of the Institute, are:

Dark blue

It shows the existence, confidence, serious thinking, honesty, sincerity and calm. Since blue is also associated with success and power, it is favored by financial institutions and government agencies. Blue is popular with the general public and is the most positive and safest color to audiences around the world. In addition, the color has a longer wavelength and can be seen from a distance. Many telecom, communications, and IT-centric companies use the blue color because it meaningfully evokes the concept of communication.

Turquoise

As a so-called Iranian color, turquoise can evoke national and Islamic concepts and identities. The color has also gained popularity in tilings of mosques and domes. In other words, turquoise is a symbol of sophistication, acculturation and ancientness.

Light blue (green)

Light blue color also shows all aspects of the soul, means faith, and refers to the infinite space and spirit. Light blue green color, which is used in the third curvature of the logo, is a bridge between green and turquoise, while inducing a sense of peace, safety and security. Since the dark blue is found in the first curvature, the combination of colors (blue to turquoise to blue-green to green) is a sinusoidal wavy shape which, in addition to the dynamics and elegance in the eyes, evokes sinusoidal signals and waves that make up the foundation of communication.

Green

The color, which is a symbol of growth and dynamism, was chosen as the smallest component and the source of this growth. Bright Light green is a blending of faith and knowledge; and in addition to inducing growth and freshness, the color combinations used generally provide aesthetics and expand a range of different colors before the eyes, which simultaneously represents the dynamics, diversity, growth, ancientness   and reliance on local identity, in addition to innovation.